Bought my 2016 S3 about 6 weeks ago....greatly impressed with one glaring exception. The Conti 5Ps that came with the 19" wheel option on my car are undoubtedly the noisiest tires I've ever owned. Can't even hear the radio when driving on concrete conglomerate surfaces. They are mind numbing. Have tried playing with the inflation pressures with unsat results. My next option is going to be to replace the tires and I am currently looking at Conti DWS 06s. This may be necessary anyway since I live in an area that gets cold with snow in the winter. Anyone been down this road that could share some thoughts??